A clarion call to drink better.
A clarion call is a strong and emotional appeal to people to do something, and we can't think of a better tagline to demonstrate what we are doing!
Who We Are, What We Do
Old Moon Spirits is in the business of sharing quality distilled spirits with end consumers. Whether is it conventional, more well-established categories (whisky, gin, vodka etc) or relatively obscure categories alike, we look to surely and steadily share artisanal/craft products with you by sourcing and curating a selection that continuously expands, without comprising on our brand ethos - which is always quality first, and we set out to convince everyone to get behind us and try to see what we see.
We are currently operating entirely online and visits to our office are by appointment only!
Jason Oh, Founder
A little bit about me:
Passion for spirits (found an affinity with quality spirits c.2015; the irreplicable sensory experience in terms of smell and taste, the craftsmanship, as well as the ambient effect it has in peoples’ lives, whichever situation they may be in.)
World is my home (Singapore, London, Seoul)
Love the outdoors (cycling, tennis, working out, hiking… I have a scuba diving license, completed a 15-day skydiving course, and summited Mt. Kilimanjaro last October! Next adventure: Skiing!)
Art hobbyist (love to read about art movements and how that intertwines with other disciplines and impact our lives, perspectives, the collective consciousness of the community, as well as the need for equal emphasis on it.)
Enjoy reading (I enjoy buying into the beauty of peoples’ brains; seeing the world through their eyes and rethink from my vantage point. Love history, philosophy, art, religion, travel and nature-writing books.
A vast book collection in my future home is a non-negotiable!)
What We Want To Achieve
There are so many quality spirits and brands out there, truly, and many of which most people have not heard of. A spirit for any price point, a spirit for any occasion, a spirit for any taste - there's a spirit for everyone. And yet, it saddens us when we hear folks writing off the entire category as something they wouldn't consider.
For customers. Be it certain associations based on past experiences, pre-conceived notions, health concerns or simply a matter of different preferences, we respect diversity in opinions and we're certainly not here to preach! What we would like to do though, is to offer our take on how spirits can adorn everyone's lives if you give it a go.
If you have to drink, drink better. And drinking better does not mean costing more!
For producers. While you are our customer, we believe that value-adding goes both ways, well not to us, but to the opposite end of the value chain - producers! It is in our brand ethos to help present what we carry in a dignified manner - in ways where we feel best align with the messaging that these respectable distilleries are meaning to convey through what's in the bottle.
We hope that through the way we conduct our business, more consumers come to appreciate the art of distilling, the craftsmanship, work and tenor that goes into the bottle, as well as spirits as an art form.
The Brand Name
Old Moon Spirits was founded by spirits enthusiast, Jason Oh, and the brand name 'Old Moon' pays tribute to his family name 'Oh', or '胡' in Mandarin, where the sub-characters that make up the last name, “古” and “月” translates to 'Old' and 'Moon' respectively. Oh, and also because he likes the moon!
We have a mission to help create a bourgeoning community of quality spirits lovers in Singapore. And with this little red dot being the international crossroads for different cultures, ideas and people, we see ourselves as part of a growing community that would like to see this nation become a global hotspot for quality spirits, and we truly believe that Singapore can be it.